Price Is a Strategy, Not a Number: Pricing Off-Plan Projects in Dubai
The most expensive mistake a developer can make happens before a single brick is laid. It’s the launch price. Price too high, and the first weeks — the weeks that set the project’s reputation — go quiet. Price too low, and you hand your margin to the first wave of buyers, who will resell at […]
Brokers Sell, Brands Endure: Building a Sales Engine for a Mid-Size Developer
In Dubai, a mid-size developer competes for the same buyer as names with billion-dirham marketing budgets. You will not win that fight with money. You win it with focus, relationships and consistency. Here is the sales engine I have built, and rebuilt, across several developers. Treat brokers as your extended sales team In this market, […]
Handover Is Your Next Launch
Most developers pour their energy into the launch and treat the handover as paperwork. That is backwards. The launch sells one project. The handover sells the next five. Think about who is standing in your lobby on handover day: hundreds of buyers, many of them investors who will buy again, all of them talking to […]